Google Summit
What Were Our Goals?
Underscore Google’s commitment to Product Inclusion & Equity, and leadership role in the space.
Provide space and opportunity for leaders across multiple industries, including tech, to share insights and tactics on how to build with equity at the forefront.
Create a dynamic space that allows attendees to explore the inclusive product development process through different modalities and to grow their networks.
Invest in the next generation of technologists through the incorporation of student attendees.
Google Pixel
To help launch the newest Google Pixel, HERO was tapped to create a campaign that focused on the creator. We wanted to make sure that everyone knew the Renaissance was Now. To connect new and old audiences we tapped into cultural niche’s and allowed them to authentically shine. To get Google’s internal team hyped about the activation, we created this anthem, to inspire their minds in the way we were inspired by their commitment to inclusivity and to true story-telling. The first spot introduces the world to the world of freestyle skating, and the African American’s driving a resurgance to a longstanding pasttime, as well as Google Pixel features. To do this we tapped skate influencers, cultural movers, and pro skaters to come together and show off the power technology behind a cutting edge phone in a way that’s approachable and self-explanatory.
